When couples book me for their wedding, one of the first things I ask for is a booking fee. This blog explains exactly what my booking fee is, what it does, and why it’s an important part of how I work and run a full time wedding photography business.


What my booking fee is


My booking fee is the payment that secures your wedding date exclusively in my diary. It is included in the prices listed on the website and is £300. When you book this is set up as a separate item on the invoice as a service.


Once the booking fee is paid and the contract is signed, your date is removed from availability. I no longer take enquiries for that date, no matter how far away your wedding might be. In practical terms, the booking fee confirms that the date is yours, I’m fully committed to your wedding and the booking is no longer provisional.


What my booking fee actually covers


My booking fee is not a deposit for work that only happens on the wedding day. It exists to cover the commitment and risk that begin immediately once a booking is made. From that point onward, I turn away other enquiries for the same date commit my availability long term coordinate associate availability where applicable begin planning, preparation and administration and accept the financial risk of holding that date. These commitments exist regardless of whether the wedding ultimately goes ahead.


Why my booking fee is non refundable


I work with limited availability. A wedding date can only be booked once, and once it’s reserved, it can’t be offered to anyone else. If booking fees were refundable in the event of cancellation, all of the risk would sit with me. I would be left with a date that may or may not be rebooked, often after having already turned away multiple other enquiries. A non refundable booking fee ensures that commitment exists on both sides. It protects the time and availability I’ve set aside for you and ensures that a booking represents a firm agreement rather than a temporary hold.


My booking fee terms are clearly set out in advance, included within my contract, and agreed before any payment is made.


Why notice period or rebooking doesn’t change my booking fee


It’s sometimes assumed that giving plenty of notice, or the possibility that I might rebook the date, should affect the booking fee. In reality, the booking fee has already done its job. The risk has already been taken. The date has already been held. Other work has already been declined. Whether the date is later rebooked is uncertain and doesn’t reverse the original commitment or loss of availability. For that reason, my booking fee isn’t linked to future outcomes.


Booking fees and professionalism


Having a clear booking fee policy isn’t about being inflexible. It’s about running a professional business with transparent processes. Clear terms mean everyone knows exactly where they stand from the beginning. This allows me to commit fully to the couples I book and allows couples to move forward with confidence, knowing their date is properly secured.


In summary


My booking fee secures your date exclusively reflects real commitment and risk protects limited availability and ensures clarity from the outset. It isn’t a penalty, and it isn’t a deposit for future work. It’s the mechanism that allows me to commit fully once a booking is made. Understanding this upfront helps avoid confusion later and keeps the booking process clear, professional and straightforward for everyone involved.


What is a booking fee, Stu Tucker Photography
What is a booking fee, Stu Tucker Photography
What is a booking fee, Stu Tucker Photography
FOLLOW ME ON INSTAGRAM
@stu_tucker_photography